Installing an alarm system can be a sophisticated process, requiring trained and experienced professionals to ensure a properly working unit and a safe install. Due to advances in security technology and the availability of information online, including how-tos and support forums, self-installations are possible for many homeowners.
With self-installation, the work and responsibility lies in the hands of the homeowner. This can be a challenge for security dealers, but it also presents a great opportunity.
In DIY Security Real Deal but Not for the Faint of Heart, security industry expert Peter Giacalone provides insight on the profitability of providing do-it-yourself security solutions as a security dealer, and the challenges that come along with the territory.
Peter Giacolone:
Imagine greater stickiness and subscriber engagement, more active users, a reduction in actually creating the customers and advocates that are proud to evangelize the message that they did it themselves and communicate to their networks on why they should as well.
This all sounds like the security company owner’s dream, and it is if it is executed properly. None of this comes easy. You need a deep understanding on the new way of creating business. This requires professionals with these specific skillsets and ownership that has the belief and pockets to back it all up.
DIY is serious and I am certain it is a channel of the business that will experience some of the greatest growth. Unfortunately it is not for the meek. It requires real focus, dedication and capital. It requires a state of the art and highly efficient back office for origination, fulfillment and support. It is real with a finite path to success for those who believe and want to be part of what will continue to be a meaningful part of the industry.
The widespread adoption of smart home automation relies on simplicity, and that starts with the homeowner having the ability to install their own security system. The business lost in the installation process and charging for regular upkeep and maintenance may present a challenge, but there are opportunities to provide additional value to DIY customers through customer service, guides and how-tos, additional devices, and more.
Will DIY become the preferred method of home automation adopters? We’d love to hear your thoughts in the comments below. Interested in contributing? Let us know here.
About Peter Giacalone
Peter Giacalone is president of Giacalone Associates LLC, an independent security consulting firm providing strategic marketing, operational and sales support planning and structuring to central stations, manufacturers and dealers.
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