You just found your dream job and submitted your resume, but what should you do next? If you haven’t already researched the company prior to hitting the submit button, you should start digging! Here are a few tips to make sure your research is thorough and complete, to help you stand out in the interview.
1) Company website- The easiest place to start searching is on the company’s website. You can learn a lot from their site, including key information about their culture. Here, you can research the leadership team and find out how long each member has been with the company. Don’t forget to check out press releases and other exciting, or not so exciting, business news. As a recruiter, one of the first questions I ask is regarding the research you have done. If you haven’t done your research or tell me you didn’t find any information, I will move on to the next candidate who has done the research. Researching shows a genuine interest in becoming part of an organization, not just finding a job.
2) Industry- Research the industry and their competitors. Not only will this give you an understanding of what’s trending in the industry and where it’s going, but it can also give you a few talking points of their company’s differentiators. You can also speak to why you’re excited to be a part of their growth.
3) Ask around- Chances are that you know someone who works there, or maybe you have a friend that knows someone working there. Ask around and find out the good and bad. You can always check LinkedIn see if you’re connected to an employee and ask them questions about the culture, growth, and what it’s like to work there or you can take a peek on GlassDoor and read company reviews from previous employees.
4)Smaller companies- A lot of small companies don’t have a strong web presence, or if they do, their website may be very lean or bare-boned. That said, when information if lacking, what should you do to prepare for the interview? You can tell the interviewer that you are very excited to learn more about the company. Mention some of the research you attempted. They will understand that there’s a lack of information out there and will likely be glad to talk you through the selling points.
The bottom line is, you should know important facts about the company and why you’re so intrigued. In addition to demonstrating your proactivity and enthusiasm for the organization, you’ll also be setting yourself up for that classic question most recruiters ask, “Why do you want to work here?” Having a solid answer will make you stand out from the rest.
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